529 Day Specials
Check out what our Members are offering!

Celebrate 529 Day – May 29

529 Day, recognized each year on May 29, highlights the benefits of 529 College Savings Plans. These plans are available to families of all income levels and offer tax advantages that support long-term education savings—helping reduce the need for student loans.

A 529 plan is a state-sponsored, tax-advantaged savings account designed to help families save for future education costs. Contributions grow tax-deferred, and earnings are tax-free when used for qualified expenses like tuition, fees, books, and room and board.

Scroll down to see all the great 529 Day promotions from our members. We’ve organized them alphabetically for your convenience.

Webinar

529 Day 2025: Top Trends in 529 Plans

Date & Time: May 29, 2025 at 1:00 PM ET

Hosted by Paul Curley, CFA, Executive Director at ISS Market Intelligence, and Trisha Good, Executive Director of Ohio’s 529 Plan, CollegeAdvantage, ISS MI’s Q2 2025 529 webinar will provide you with:

  • New themes and updates on education financial planning
  • Key developments impacting the 529 landscape in 2025
  • 529 market sizing, trends, and insights in 2025
  • 529 reminders, tips, and best practices
  • New industry intelligence from ISS MI’s annual surveys of parents, advisors, and employers
  • 529 & ABLE industry announcements and product enhancements

Register Here

Promotion

Ascensus

Location: Newton, MA and Nationwide

Website: ascensus.com

  • Celebratory Donuts in the Newton, MA office, where Ascensus’ 529 work first began.
  • All-Associate Town Hall hosted by the Government Savings division featuring:
    • A video interview with Michael Behnke, one of the original architects of the 529 plan, led by division president Peg Creonte.
    • A live 529 trivia game with prizes.
  • Special Matching Contribution: Ascensus offers a dollar-for-dollar match up to $200 annually for associates who save through an Ascensus-administered 529 plan.
    • Bonus for 529 Day: Associates who request their match by June 30 will be entered to win an additional 52.9% match — that’s an extra $105.80!

Promotion

California’s ScholarShare 529

California’s ScholarShare 529 is celebrating National 529 College Savings Day with a $50 bonus for families who open a new ScholarShare 529 account between May 20 and May 31, 2025 with $50 or more, using the promo code 529Day25, and set up recurring contributions of $50 or more per month for six consecutive months. This campaign is being supported through media relations, online advertising, direct mail, educational webinars, and social media. See weblink for more details including complete Offer Terms & Conditions.

Website: www.scholarshare529.com/529offer25

Celebration

Franklin Templeton 529 and NJBEST (New Jersey)

During the month of May, the New Jersey 529 plans created special “kits” to help families learn about the importance of saving for education and how 529 plans can support early planning and estate goals.

Early College Planning Kit

Estate Planning Kit

New Jersey residents may be eligible for additional benefits year-round. Learn more at njbest.com/benefits or franklintempleton.com.

Celebration

J. P. Morgan Asset Management

J.P. Morgan Asset Management is dedicated reinforcing the value and importance of 529 plans to both employees and public audiences. To celebrate May 29 this year:

  • Tricia Scarlata, Head of Education Savings, will be featured on Yahoo Finance’s Wealth Program with Brad Smith at 11 a.m. ET.
  • Tricia Scarlata will also be featured in the May 27 episode of Yahoo Finance’s podcast: Decoding Retirement with Robert Powell.
  • The latest Lesson Plan: 529 video will launch on J.P. Morgan Asset Management’s LinkedIn page.
  • On National 529 Day, we will focus on our 180k JPMC employees via our Mission: Tuition program, hosting local/on-site college planning events and a firm-wide webcast to raise awareness and help our colleagues best prepare for higher education costs.

For more information visit jpmorgan.com/529

Contest

Indiana529 “Faces of 529 Day” Contest

To celebrate National 529 Day, Indiana529 is launching the Faces of 529 Day Contest. Five winners will each receive a $529 Indiana529 account deposit for sharing a photo of who they’re saving for during the month of May.

How to enter:

  • Must be 18+ and a U.S. resident
  • Submit a photo and entry form by 11:59 PM ET on May 29, 2025
  • Enter here: myindiana529.com/529day

Winners will be selected at random and announced after the entry period ends. Indiana529 offers families tax-deferred growth, tax-free withdrawals for qualified expenses, and an Indiana state income tax credit of up to $1,500 annually. Funds can be used nationwide for eligible education and career training programs.

For full contest details, visit myindiana529.com/529day.

Giveaway

Invest529

For one day only, open a new Invest529 account on May 29th and use the gift code 529DAY2025 to receive a bonus initial contribution of $25

Relevant link: Invest529.com

Point of contact name/email: Scott Ridgely, sridgely@commonwealthsavers.com

Webinar

Maryland 529’s Webinar

In celebration of 5/29 Day, Maryland 529 will host a free informational webinar on May 29, 2025 at 12:00 PM ET to discuss the features and benefits of saving for education with the Maryland College Investment Plan. Maryland residents will also learn how they may be eligible for a $250 or $500 contribution through the Save4College State Contribution Programs.

Click here to register Zoom registration link

Celebration

Massachusetts Educational Financing Authority (MEFA)

MEFA is celebrating 529 Day throughout May with a variety of activities focused on college savings.

Webinars
MEFA will host several informative webinars about saving for education:

Podcast
A new MEFA Podcast episode will be released the week of May 26, featuring conversations with parents who have been saving for college through the BabySteps program.

Fidelity Investments
Fidelity Investments will host a webinar on May 29 at 12:00 PM titled “Explore the Latest Ways to Save and Pay for a Child’s Education with a 529 Plan.” Fidelity will also promote a recent episode of the Money Unscripted Podcast focused on 529 savings plans.

MEFA Special Content and Collaborations
MEFA will highlight college savings guidance content throughout May, with a special emphasis during the week of May 26. In collaboration with the Massachusetts State Treasurer’s Office of Economic Empowerment, MEFA will also promote real BabySteps customer testimonials, emphasizing the importance of starting to save within the first year of a child’s life.

Instagram Q&A
On May 29, MEFA will host a day-long Q&A on Instagram Stories, where followers can ask questions in real-time about college savings, 529 plans, and the BabySteps program. Follow MEFA on Instagram: @mefa_ma

Celebration

Nebraska NEST 529

Nebraska’s NEST 529 is celebrating National 529 Day with a variety of events and activities to engage families and highlight the importance of saving for college.

Governor’s Proclamation
A special Governor’s Proclamation Signing will recognize the importance of 529 college savings plans in Nebraska.

Writing Sweepstakes Winners
In the lead-up to 529 Day, NEST 529 will announce and celebrate the winners of the annual “Why I Want to Go to College

Writing Sweepstakes – Summer Kickoff Incentives
To start the summer, NEST 529 will launch special incentive activities, including a chance to receive a $529 contribution to a NEST account. Details will be announced soon and shared at NEST529.com.

Social Media Highlights
Throughout May, marketing and social media efforts will encourage account owners to review their savings goals and explore the benefits of investing in a NEST 529 plan.

Nester’s Road Trip
As families plan their summer vacations, the NEST 529 mascot, Nester, will be taking his own road trip across Nebraska. Follow along with Nester’s Road Trip on NEST 529’s social media pages for fun updates and photos!

Celebration

Nevada 529 Day Celebration

At the Nevada Treasury, they are dedicated to helping families plan, pay, and save for post-secondary education. This year, in celebration of 529 Day, they’re excited to connect with the community in a big way!

To kick off the first week of summer, they’ll be exhibiting at both Cowabunga Bay water parks as part of their sponsorship. Families can soak up the sun while learning about their programs and services. Then, that evening, they’ll continue the festivities at the Las Vegas Aviators game, where they’ll be tabling to share valuable information about how they can support education savings goals.

And to make this special day even more memorable, every baby born in Nevada on May 29th will receive a special gift from their College Savings Division — because it’s never too early to start planning for the future!

Celebration

New Mexico The Education Plan®

The Education Plan® is celebrating 529 Day with engaging programs that promote the importance of saving for education and highlight student dreams and achievements.

Kids’ Drawing Contest
In the spirit of 529 Day, The Education Plan® is inviting children across New Mexico to submit drawings of what they want to be when they grow up.

  • Ten families will win a family 4-pack of tickets to a New Mexico United soccer game.
  • Winners will be announced on May 29, and drawings will be shared on TheEducationPlan.com and social media.

Education Plan
A social media countdown to 529 Day is underway, sharing 29 reasons why a 529 plan is a smart way to invest in education.

Educational Content

Saving for Success Award
The Education Plan will announce recipients of the third annual Saving for Success Award, a college savings award program administered by the New Mexico Community Trust in partnership with the New Mexico Education Trust Board.

  • Selected students will receive $1,000 invested in a 529 account with The Education Plan.
  • Awardees are chosen based on academic achievement, community involvement, and higher education goals, with a focus on students with financial need.

NJHS Outstanding Achievement Awards
The Education Plan has also announced winners of the 2025 National Junior Honor Society (NJHS) Outstanding Achievement Award:

  • 500 middle school students from across the U.S. will each receive a $500 scholarship in the form of a 529 account.
  • Since 2016, the NJHS program has awarded $2.5 million in scholarships to 5,000 students.
  • Sponsored by the National Association of Secondary School Principals (NASSP), this award recognizes excellence in scholarship, service, leadership, character, and citizenship.

Contact: Carolyn Fittipaldi – Carolyn.Fittipaldi@etb.nm.gov

Celebration

New York Life


As we celebrate 529 Day, the New York Life Stable Value team proudly recognizes not only the meaningful impact these plans have in helping families save for education, but also the incredible partners who help make it all possible.

Whether you’re a parent planning ahead, a student dreaming big, or a provider championing these important goals, 529 Day serves as a powerful reminder of what early planning and smart saving can achieve.

This May 29th, we invite everyone to join us in spreading awareness about 529 plans and learning more about how they support lifelong learning and career success. Let’s continue working together to support and celebrate future aspirations—one smart step at a time.

Warm regards,
The New York Life Stable Value 529 Team

Celebration

Ohio’s 529 Plan, CollegeAdvantage (Ohio Direct 529 Plan)

Promotion

Pennsylvania’s 529 Day Promotion

This year, PA 529 is offering six regional awards in the form of a $5,529 account contribution.

To qualify, PA 529 account owners must:

  • Contribute at least $10 between May 1 and May 31, 2025
  • Be a Pennsylvania resident

Full details will be posted on pa529.com/529day starting May 1, 2025.

Webinar

T. Rowe Price 529 Day Webinar

Date & Time: May 29, 2025 at 1:00 PM ET

Hosted by Savingforcollege.com, this special 529 Day webinar will feature Marc Suhr II, Product Manager at Saving for College, and Roger Young of T. Rowe Price. The session will cover many of the most common questions about 529 plans.

With over 300 registrants already signed up, all are invited to join this informative session!

Register here: Zoom Registration Link

Promotion

Utah 529 Day Promotion

Utah residents may be eligible for up to a $40 match when they open a my529 account for a beneficiary who is new to my529 between May 1 and May 31, 2025.

To qualify:

  • Open a new account with at least a $25 contribution
  • Set up scheduled monthly contributions for a minimum of six consecutive months

For full details, visit: my529.org/529day

Sweepstakes

Washington’s 529 Day Sweepstakes

WA529 is conducting a sweepstakes where three lucky winners will each win $1,529 in a new or existing GET Prepaid Tuition account.

Details:

  • Entry Window: May 1–27, 2025
  • Winners Announced: May 29, 2025, by mascot Hootie the Owl on WA529’s social media

News

Press Release

“529 Day” – a great opportunity for parents and students to talk about higher education costs and saving

May 29 is “529” Day which coincides with the high school graduation season and serves as a reminder to family and friends how important it is to help a child save for their education using a tax-advantaged 529 account.

View Press Release

View Related CNBC Article